Plush Mascara for Women - Long-Lasting, Smudge-Proof, and Water-Resistant

The W7 brand, founded in 2002 in London, England, was created to provide everyone with access to high-quality and on-trend color cosmetics at affordable prices. The cruelty-free brand's tagline, "Who Will You Be Today?," encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all, catering to beginners, teens, adults, and makeup enthusiasts alike.

W7 products are 100% cruelty-free, with none of their products tested on animals. The brand's best-selling items include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette, perfect for creating a range of eye makeup looks. The Banana Dreams Loose Face Powder is a yellow setting powder suitable for all skin tones, while the Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that effectively removes impurities and makeup. The Lift & Sculpt Cream Contour Palette features six professional and long-lasting cream formulas, making it easy and effective for contouring.

All W7 products are easy to use, cruelty-free, and of high quality, making them the ideal makeup gift for women and anyone else who loves high-quality cosmetics, especially teens. W7's mission is to provide everybody with access to premium-quality cosmetics at an affordable price.

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